Dell-New Horizons
| ← Background of Emirates Airlines | Human Resource Management → |
Strategies to Increase Sales Revenue
Dell is one of the world’s leading companies in production as well as selling of computers. Over the last two decades from 1980 to 2000, the company has been making tremendous growth in its annual sales revenue. For instance, in 1990 to 2000 it was able to record a yearly growth of 30%. This can be attributed to a good management as well as marketing strategies that has been adapted by the company management for the last two decades. Within the next seven years the company intends to make its sales revenue growing up to $ US 60 billion. The company management intends to achieve its target by 2007. For the company to reach its intended goal it needs to make annual growth in sales of about $ U.S 6 billions annually. Company should realize that for its target there is a number of strategies that needs to be adapted in the area of production as well as marketing with an aim of ensuring that the company realizes its intended sales mark by 2007.
First, Dell needs to come up with computer products that are of high quality that meets specific needs of the customers. This will help the company to be at par with its level of production compared with its competitors giving the company a competitive advantage. This production strategy will enable the company to attract many contracts from large corporations, thereby enabling the company to meet its annual sales target since it will be in apposition to increase its annual demand with a bigger margin. The second thing that the company’s marketing department needs to do is to create new market segments that will enable the company offer more personalized services (Laermer & Simmons, 2007). Such action will allow Dell to attract the ever-growing demand of computers in some emerging markets, especially in developing countries. Being in a position to capture the emerging markets, the company will be able to make large sales volumes on yearly bases, thereby managing to achieve its annual sales volume. Dell also needs to adapt a localized production strategy, whereby it will open production plant in each and every region of the world in order to enable the company tap in all the emerging world markets and take advantage of low cost production that is available in different regions of the globe. Reduced production cost will enable the company to sell its products at lower prices compared to its competitors. Finally, Dell needs to employ various marketing strategies such as sales promotion, advertisement among others to make its products desirable in existing and new markets.
Implications of the Strategies
There is a number of implications that come with the company adapting the above strategies as it aims to achieve its annual sales target. Dell management needs to be well prepared to meet the various challenges that are likely to arise out of the company adapting to the above scenarios as means of increasing its sales volume. In the world of business there is a number of things that keeps on changing, and these changes have high implication in the revenues as well as other activities of a given business organization. There are cost implications, organizational structures as well as marketing implications that Dell as a business organization should be prepared to face.
First, in its expansion of strategy of opening workstations in all the regions around the globe, the company must be prepared to invest a huge amount of capital in order to meet its expansion goals at a full capacity. The shareholders of the company should not expect any dividends from the sales realized as a result of the company’s expansion strategy that is aimed at increasing the sales revenue to a $U.S 60 billion mark by 2007. The individual workstations at early stages will be recovering the cost that is used to set them up. This means that the expansion strategy of the company will be a costly venture that the management team should be fully prepared to support for its successful completion.
Secondly, for the company to remain competitive annually it needs to produce highly innovative as well as high quality products. For this goal to be achieved, the company needs to invest heavily in marketing research for it to release high quality product in the market (Laermer & Simmons, 2007). This means that Dell as a corporation will be required to invest a lot of cash in research and development activities within the next seven years for it to realize its annual sales growth target. Therefore, the company will be faced with high cost implications, where it will be required to invest in activities that do not bring immediate returns to the company. On the other hand, for the company to arrive at its annual sales target, it needs to invest heavily in the promotional activities such as advertisement and sales promotion that require huge amount of capital especially in emerging markets.
In conclusion, the company management should be well prepared to fully face the challenges that come with its annual sales expansion strategy in order for company to meet its annual sales target by 2007.
Buy fast essay of premium quality on business!
|
Marcy V.
Paris, FR
|
|
|
Given the short amount of time I gave your writers to create my term paper, I was amazed by how good it was when I received it back! It appeared they had spent months writing it, rather than just one week. Thank you, EssaysEmpire.com! I enjoyed doing business with you. You are a fabulous writing company. |
||
|
Grace G.
London, UK
|
|
|
I was quite satisfied with the results of my paper order. EssaysEmpire.com sure has some good writers! I thought it might just be some college kids who were writing in their spare time to earn some extra bucks. No! EssaysEmpire.com hires legitimate writers. They all seem to be well educated and intelligent, too. My paper was terrific! |
||
|
Marcus H.
Eugene, OR
|
|
|
You’ve done it again! Every time I order a paper from EssaysEmpire.com, you top the last one. This latest one was the best yet. I truly do appreciate the fact that you offer such high quality writing. It never fails. With some of the other writing services online, you ever really know what you are going to get. Sometimes, they just sell you a paper that someone else has already bought. I never have to worry about things like that happening when I use EssaysEmpire.com. |
||
|
Stephanie M.
Bath, ME
|
|
|
This is the fourth A+ in a row from EssaysEmpire.com! Thanks! |
||
|
Lonnie K.
Falcon Crest, MA
|
|
|
I work very long hours. Therefore, I sometimes run behind in my school assignments. This is especially true for the long written assignments. It is so great to know that I can always count on EssaysEmpire.com to help me out. The papers that I buy from you are excellent, without fail. I really appreciate your help . Thanks for everything. |
||
|
Mia W.
Amherst, MA
|
|
|
Dear EssaysEmpire.com, I would like to put in a good word for Writer #32412. He was really under the gun. I didn’t give him much notice because I had my dates mixed up and my paper was due sooner than I expected. He didn’t let me down, though. He wrote until the paper was perfected. I handed it in on time got an A+ and wish your writers could accept tips, because I would leave this guy a HUGE one! |
||
|
Beverly S.
Cambridge, MA
|
|
|
I appreciate the help your wring service gave me with my biology paper. I have never cared much for biology. It is a tough subject for me to grasp. This is why I needed so much help with my paper. The writer absolutely understood the whole topic and turned out work that would have made anyone proud. Thanks a million for the great paper. |
||
|
Mark R.
Seattle, WA
|
|
|
I am so happy with my term paper. The writer did a spectacular job!! Thanks to the writing team and also to the customer service team. |
||
|
Royce E.
Dallas, TX
|
|
|
I first approached EssaysEmpire.com with skepticism. However, now, I have none. I am convinced that you are probably the best writing service on the Internet. Plus, you don’t overcharge, as so many writing services do. Thank you for the quality writing at affordable prices. You offer such a valuable service to students such as me. |
||
|
Bruce B.
Purcell, OK
|
|
|
I had a hard time articulating what my professor wanted, so I was able to speak straight to my writer. After I had explained a little bit, I could tell he understood everything. He then took the ball and ran with it, so to speak. He wrote my paper in two days and it was the picture of perfection! I am very grateful that he knew what to do and how to do it so perfectly. |
||
|
Delaine A.
Taos, NM
|
|
|
I had a question about the pricing. As I glanced through the EssaysEmpire.com website, I noticed that they were offering a lot for not all that much money. I spoke to a customer service person and she told me that the prices I saw on the website were accurate. Therefore, I ordered my first paper, not expecting all that much. What I got back was a brilliantly written essay that earned an A+ mark! Wow! I am impressed! |
||
|
Tommy Davids
Singapore, CH
|
|
| EssaysEmpire.com knows how to do the things that it takes to instill confidence in their customers. They can be counted on every time, to deliver high quality service and high quality writing at prices that we can afford. I would never use any other writing company. “If it ain’t broke, don’t fix it.” It ain’t broke! | ||
|
Ohjasi O.
Tokyo, JP
|
|
|
The essay that your writers turned out for me far exceeded what I was expecting. It even came with a plagiarism report to prove that it was original. The customer service center was the picture of perfection, too. I loved everything about using EssaysEmpire.com and plan to use your services again. You are one class act! |
||
|
Mike G.
Rochester, NY
|
|
|
Your writing service is different from other writing services. Yours is the only one I have ever dealt with that I can truthfully say is legitimate. The staff is very professional. The writers are the best in the business. I am pleased with the results of my last three orders and plan to return for more soon. |
||
|
Celine H.
Calistoga, CA
|
|
|
Thanks for doing a great job on a paper that was an important part of my semester. You guys rock! |
||
|
Shirley R.
Casper, WY
|
|
|
I would be honored to recommend your writing service to all of my friends. I don’t usually recommend anything unless I truly believe it to be a good thing. EssaysEmpire.com is a good thing! |
||
|
Josef H.
Houston, TX
|
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
||
|
Alexandra Z.
Dallas, TX
|
|
|
I am sitting here reading over what your writing service offers and I just realized that you are the only one that offers free rewrites and full guarantees on your work. This tells me that you are an honest company that I want to do business with. |
||
|
Melissa C.
Rochester, NY
|
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
||
|
Tom J.
Jackson, MI
|
|
|
Many thanks to your writers and customer service representatives for helping me get through a very difficult time in my college career. I needed writing assistance and your crew came through for me, big time! My papers were written impeccably. Thanks so much! |
||