The Persuaders
← Lewis Carroll | Individual Project Victimology → |
The ‘Persuaders’ is a film touching on the multi-billion dollar advertising and marketing industry. It was directed by Douglas Rushcoff. Its main focus is on how marketers are coming up with new ways so as to merge their message into our daily lives. The film has short case studies from different corporations on how they get to make consumers buy their products through advertised. It also discusses how marketing affects politics. Rushcoff depicts how different politicians use the tools of advertising and marketing so as to get elected, or continue to stay in office. He mentions how they can manipulate the image they want others to see so as to get elected to office and also keep that power. People tend to take the candidate as a product, but most of the time he/she does not match the portrayed product. This film focuses on how the advertisement terrain has shifted from its main objective of highlighting what the product does to the current scenario which emphasizes on what the product means (Walden, 2007).
In this film, Rushcoff shows us how we, as consumers, are trapped through advertisement. We are hit with very many advertisements everyday which trap us. Dr Luntz, a political consultant, has a very different approach to market research. He believes that what matters most is to tell the people what they want to hear and not what you want to tell them. Bob Garfield criticizes most companies for failing to come up with proper advertisements. Many companies try to make an emotional connection between their products and their consumers. Nevertheless, only a few of them have managed to do so, for instance, the Coca-Cola Company. According to Garfield, everyone is a persuader. He asserts that there has been a shift in the purpose of advertisement; the current mission of advertisement firms is to induce customers to persuade themselves.
Consumers are always misled due to the fact that many advertisements and campaigns often lead them to misinterpret facts. Dr Luntz, however, disagrees with this notion. He believes that even though words are changed, these ideas are already there and so the use of different words which the people believe is truly told. He asserts that product advertising is a good thing since it satisfies consumer needs. Nonetheless, he disagrees with lying. He agrees with the fact that political advertising continually gets worse and is full of lies. According to him, it is corrupt because politicians say what they can just to get votes.
Garfield also points out unsuccessful advertisement where the message that is meant to be passed across becomes confusing. As such, not enough information is passed across to consumers. This he says in referring to an ad by sharp that says ‘If Seeing Is Believing Is Not So Bright in Its Messaging’ (Walden, 2007). The consumer in the long run won’t get to understand the true meaning that was intended for.
There is a kind of a cultural crisis that is brought about by advertising whereby people are forced to do things that they are not familiar with. One advertising professor once said that TV ads have become more crowded and so advertisers should look for other means of advertising. Every old safe haven has been intruded by ads. The save havens include schools and churches. As such, it is accurate to say that we live in a world of propaganda. Advertising is just but a commercial form of propaganda, though it wants no contradiction. People should ask themselves what content makes the advertisers to feel better. What advertising wants to attain is to make us become addicted to the products that are being advertised. Advertisers usually want to make people believe that consumption is the only way to live (Walden, 2007).
Media critic Mark Crispin Miller analyzes the claim by the champions of advertising; that advertisement is a form of democracy because people are given the power to choose. According to him, this argument is wrong and skewed. To him, advertisement has to do with a very narrow realm of daily life. In the political realm though, democracy involves participation, dissent and taking civic responsibility seriously. Consequently, it is not really accurate to say that there is democracy in advertising. Moreover, it is also not right to say that advertising is democratic since it only appeals to people who can afford to buy the things that are being advertised. Therefore, it only addresses the population that has an amount of disposable income. In conclusion, it is not wrong to claim that media nowadays has become corrupt. It has failed to fulfill its obligation of informing the masses.
![]() |
Melissa C.
Rochester, NY
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Hillary M.
Santa Cruz, CA
|
|
I received 100 points out of a possible 100 for the paper that you wrote for me. |
![]() |
Thomas C.
Louisville, KY
|
|
I loved the paper that your writers helped me with. They wrote from a very interesting perspective that I had never even considered. My teacher was happy with the work, and so was I. Thank you very much. |
![]() |
Jeff M.
Baltimore, MD
|
|
I would like to commend your excellent writers for a job well done. They followed my directions to a tee. Thank you, EssaysEmpire.com for being who you are and for doing what you do. There is no better writing service anywhere. |
![]() |
Stephanie K.
Stowe, VT
|
|
Dear Sirs: Just a quick note to let you know that I appreciate your working on my paper so quickly. I did get it in time to turn it in for the deadline, even though I hadn’t given you much notice. I made a very good grade on it and was much relieved. Thanks again. You rock. |
![]() |
Benjamin P.
Beaumont, TX
|
|
Thank you for your diligence! Your writers got it right down to the last word! I appreciate how closely they paid attention. |
![]() |
Sharon S.
Dallas, TX
|
|
I greatly appreciate your assistance. Writing has never been my strong point. When I needed help, EssaysEmpire.com gave it to me. I am completely satisfied! |
![]() |
Cleo P.
Oakland, CA
|
|
I submitted my order as a ‘rush order’. I only had 2 days to get my paper finished and I just felt like I was sinking. I didn’t understand the material I was writing about, and I didn’t know what I was going to do. My friend recommended EssaysEmpire.com. I had very little lost by attempting to use this writing service, so I did. It was an excellent move on my part, because, not only was my paper finished on time. It was also excellently written. I will always be grateful to my friend for recommending your service. It is wonderful. |
![]() |
Bruce B.
Purcell, OK
|
|
I had a hard time articulating what my professor wanted, so I was able to speak straight to my writer. After I had explained a little bit, I could tell he understood everything. He then took the ball and ran with it, so to speak. He wrote my paper in two days and it was the picture of perfection! I am very grateful that he knew what to do and how to do it so perfectly. |
![]() |
Glynnis H.
Ft. Smith, AR
|
|
Hello! I just had to stop what I was doing to let you know how grateful I am that I found your excellent writing service. I have had to use you three times now, and each time, I have been 100% satisfied with the work that you did. Your writers are absolutely outstanding. I am very, very happy with everything you have written for me. |
![]() |
Marcus H.
Eugene, OR
|
|
You’ve done it again! Every time I order a paper from EssaysEmpire.com, you top the last one. This latest one was the best yet. I truly do appreciate the fact that you offer such high quality writing. It never fails. With some of the other writing services online, you ever really know what you are going to get. Sometimes, they just sell you a paper that someone else has already bought. I never have to worry about things like that happening when I use EssaysEmpire.com. |
![]() |
Grace G.
London, UK
|
|
I was quite satisfied with the results of my paper order. EssaysEmpire.com sure has some good writers! I thought it might just be some college kids who were writing in their spare time to earn some extra bucks. No! EssaysEmpire.com hires legitimate writers. They all seem to be well educated and intelligent, too. My paper was terrific! |
![]() |
Alexandra Z.
Dallas, TX
|
|
I am sitting here reading over what your writing service offers and I just realized that you are the only one that offers free rewrites and full guarantees on your work. This tells me that you are an honest company that I want to do business with. |
![]() |
Pete F.
Sparta, NJ
|
|
Dear EssaysEmpire.com, I have never used a writing service like yours before. None of the ones I have tried previously offered the kind of guarantees that you offer. I even bought a paper that was plagiarized once. I never have to worry about things like that with EssaysEmpire.com! Thanks a million! |
![]() |
Rob B.
Tulsa, OK
|
|
I needed APA formatting, EssaysEmpire.com’s writers gave me APA formatting. I needed 2000 words. EssaysEmpire.com’s writers gave me 2000 words. I needed an A+ on my paper to bring up my GPA. EssaysEmpire.com gave me a paper that got an A+. I am a happy person, thanks to EssaysEmpire.com! |
![]() |
Ohjasi O.
Tokyo, JP
|
|
The essay that your writers turned out for me far exceeded what I was expecting. It even came with a plagiarism report to prove that it was original. The customer service center was the picture of perfection, too. I loved everything about using EssaysEmpire.com and plan to use your services again. You are one class act! |
![]() |
Judy C.
Bolingbrook, IL
|
|
I have used EssaysEmpire.com for two years now, and I wouldn’t even consider trying another writing service. I am convinced that there is no other service as good as EssaysEmpire.com, and I only want to work with the best. EssaysEmpire.com has given me well written papers that have come in well before their deadlines, every time. I am happy with EssaysEmpire.com and commit to sticking with them. |
![]() |
John G.
Erie, PA
|
|
Thanks goes out to the writers who presented me with the best paper I have ever turned in. My professor was so impressed with it that he took excerpts from it to put in his class handouts on how to write the perfect paper. EssaysEmpire.com, you made me one proud student today! |
![]() |
Emily H.
Norman, OK
|
|
My writer revealed to me that when he isn’t working for you, he is teaching at a major university. He also told me that a lot of the other writers who work for you are professors. That is impressive! No wonder I got an A+ on my paper! |