Harley Davidson Motorcycles
← George Bush as a Businessman | Allstate Insurance Company → |
Harley Davidson’s company was founded in 1903 in the United States. At this time, it was among the top a hundred motorcycle-producing firms in the US. The US government was among the most vital customers for the company as their motorcycles were high-powered, and reliable. This was also a major reason for using the motorcycles during both world wars. By 1960, Harley motorcycles dominated the US market. It was above its competitors and had 70% of the motorcycle market. Despite their market dominance, motorcycle growth was much slower as compared to the growth of motor cars. Later in 1964, Honda motorcycles came in and shook the market. Honda motorcycles were lighter and of good quality as compared to other motorcycles in the market. This made the Harley motorcycle sales drop to about 5%.
In 1969, American Machine and Foundry Company took over the management of Harley motorcycles. AMF increased the production off the motorcycles though they were of low quality. The Japanese motorcycles, which were of better quality, soon dominated the market making Harley motorcycles drop in its market share to 23%. Later in 1981, a group of managers bought back Harley Davidson from AMF. This group used new market strategies to raise the company. They believed in knowing the customers, the business and paying attention to details (Martha, 1993). They based their strategies in increasing the quality and improving service to customers. The introduction of quality motorcycles increased was a marked improvement in the company’s productivity. This enabled the company develop loyal customers who stood by the company even in bad times.
In 1991, Harley Davidson increased the product range with 20 models. At one point in time, he was making numerous sales that the supply could not meet the demand. Harley Davidson was no longer a product but a lifestyle. From t-shirts, coasters, floor mats and beer mugs to hats, shoes, jewellery, and frames, Harley-Davidson became one of the most recognized trademarks. The lifestyle served as a marketing tool for selling their products. They had a culture that provided the employees with a continued opportunity for growth and professional development. The belief of individuals being their long-term competitive advantage promoted the supply of products of high customer satisfaction. These products and services delighted the customers and offered value. The culture values also promote employee development, diversity and excellence in leadership.
To get more benefit in terms of marketing, Harley had to change their management structure. They developed a mechanism that involved listening to consumer desires and basing their production on quality not quantity. The leadership structure also altered. The leader was to have a vision and confidence to enhance change. They also increased the involvement of employees in quality goals so as communication between management and employees improve. Harley-Davidson made the right decision to expand conservatively as this improved its core business and ensured a lasting growth.
Further to that, the top management initiated several activities that promoted the sales. They participated in rallies, learned about the customer concerns and complaints. They then strived to find ways to change them. They learnt about the Japanese plants and Honda, as they were their competitors. They also educated the middle management and those on the front line on how reducing defect products, and increasing productivity, would turn the plant into a profit centre. They implemented product improvement through purchasing new engines and stereo systems. Lastly, they enhanced their presence in Europe. Harley opened a branch office for its HOG club in Frankfurt, Germany to cater for the European fans.
The image of Harley Davidson relates to its symbol. The symbol is an association of the American flag and the eagle. This reflects the passion and freedom Americans enjoy from their services. Harley promotes a mysterious manifestation, independence, a riding free feeling and the pride of owning a legend. In their products, Harley developed a strategy of pricing over value.
In conclusion, Harley Company has gone through a series of transformation. The comeback of the company was a great success. It is now the best choice of motorcycles as it embraces the current innovation. This is a revelation to many organizations. A firm can come back from difficulty. This is possible with leadership of high order and the company preserving its core business and strengthening its position. Companies should also ensure the uniqueness of their products to stand out in the market. The risks of conservative planning and aggressive planning need weighing.
- Allstate Insurance Company
- A Diamond Personality
- George Bush as a Businessman
- Industrial Competition
![]() |
Bruce R.
Tulsa, OK
|
|
Thanks for everything. You guys know how to write so well! I will call on you again in the future. |
![]() |
Cleo C.
Wichita, KS
|
|
To the writers at EssaysEmpire.com: Next week, I will be graduating with a degree in clinical psychology. Over the course of my college years, I have had to turn to you for help many times. Each and every time, you produced some of the highest quality writing my professors had ever seen. Because of you, I was able to keep a high grade point average and get into an excellent grad school. There are simply no words adequate enough to fully express my appreciation, so I’ll simply say, “thank you” and let it go at that. Please know that you are appreciated. |
![]() |
Trilly M.
Spokane, WA
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |
![]() |
Sarah M.
Portland, OR
|
|
Today was the perfect day to make an A+! It convinced me that there are solutions to problems that seem impossible to solve. When I realized that the due date for my paper was coming up quickly, I felt like there was nothing I could do. If I didn’t hand in my paper on time, I would get an F and fail the course. However, I had to study for 3 major exams and write two other papers. My roommate suggested that I turn the paper over to you guys, which I did, and voila! I got an A+ on it and the problem was solved. Thank you, EssaysEmpire.com and to your writers and staff. You are a great writing service. |
![]() |
Phoebe K.
Madison, CT
|
|
I find your writing company to be professional, proficient and perfect. Your papers are always so good! They make good reading, in addition to being well written assignments. I can tell your writers really know their stuff! |
![]() |
Lonnie K.
Falcon Crest, MA
|
|
I work very long hours. Therefore, I sometimes run behind in my school assignments. This is especially true for the long written assignments. It is so great to know that I can always count on EssaysEmpire.com to help me out. The papers that I buy from you are excellent, without fail. I really appreciate your help . Thanks for everything. |
![]() |
Susan L.
Ashland, OR
|
|
The writer who worked on my paper far exceeded what I asked of him. The paper is better than I thought it would be. I got an A+ on it! Thanks! |
![]() |
Cleo P.
Oakland, CA
|
|
I submitted my order as a ‘rush order’. I only had 2 days to get my paper finished and I just felt like I was sinking. I didn’t understand the material I was writing about, and I didn’t know what I was going to do. My friend recommended EssaysEmpire.com. I had very little lost by attempting to use this writing service, so I did. It was an excellent move on my part, because, not only was my paper finished on time. It was also excellently written. I will always be grateful to my friend for recommending your service. It is wonderful. |
![]() |
Anne A.
Cambridge, MA
|
|
You dudes are awesome! Wow! I can’t believe I got an A+ on my paper! At best, I expected a B or C! |
![]() |
Billie N.
Atlanta, GA
|
|
EssaysEmpire.com is the only writing company that I can trust with my important writing projects. I have learned that I can count on your quality and ability without fail. Thank you, EssaysEmpire.com, for only hiring the best writers. I wouldn’t dream of using any other writing service. |
![]() |
Mark C.
Mexico City, MX
|
|
Thanks to EssaysEmpire.com, I was able to keep my GPA up and will be graduating soon. I really needed assistance with my writing. I aced everything else, but I have always had problems expressing myself in writing. The writers at EssaysEmpire.com took the ball and ran with it! Because of them, I am going to graduate. Thank you, from the bottom of my heart, for all of the valuable assistance. |
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Hannah B.
Tulsa, OK
|
|
I am happy. I am happy because I got an A+ on my research paper. I did this by hiring the professional writers at EssaysEmpire.com to write it for me. It was everything I had hoped it would be. Thanks, EssaysEmpire.com! |
![]() |
Tricia A.
Calabasas, CA
|
|
Thanks for everything. I like your writing service a lot. Your staff is friendly and they’re always open. The papers that you’ve written for me have been very good. |
![]() |
Celine H.
Calistoga, CA
|
|
Thanks for doing a great job on a paper that was an important part of my semester. You guys rock! |
![]() |
Nancy B.
Lawrence, KS
|
|
I accidentally read the wrong chapters for my history assignment. Therefore, when it came down to the wire and I needed to hand in my history paper, I had to reach out for help very quickly. Your writers were able to put something together for me so fast! I couldn’t believe it! I handed the paper in and got a very high score on it. I was stunned! Thank you so much for your help! |
![]() |
Celeste H.
San Francisco, CA
|
|
EssaysEmpire.com always gives me a plagiarism report to prove that the work they wrote for me is authentic. I appreciate this. It helps eliminate worry. |
![]() |
Langley R.
Los Angeles, CA
|
|
One of the things that I appreciate most about EssaysEmpire.com, is that they don’t resell your paper. Only you own it, if you hire them to write something. Other writing services that I have used, just circulate the same paper over and over, and if you get caught turning one in, too bad. You are expelled. EssaysEmpire.com will even give you a plagiarism report after they run it through their anti-plagiarism check. Such details set EssaysEmpire.com above the rest. |
![]() |
Mia W.
Amherst, MA
|
|
Dear EssaysEmpire.com, I would like to put in a good word for Writer #32412. He was really under the gun. I didn’t give him much notice because I had my dates mixed up and my paper was due sooner than I expected. He didn’t let me down, though. He wrote until the paper was perfected. I handed it in on time got an A+ and wish your writers could accept tips, because I would leave this guy a HUGE one! |
![]() |
Bryce F.
Capistrano, CA
|
|
Thanks for the excellent job that you guys did on my history assignment and my bio research paper. I never could have done this on my own. |