Harley Davidson Motorcycles
← George Bush as a Businessman | Allstate Insurance Company → |
Harley Davidson’s company was founded in 1903 in the United States. At this time, it was among the top a hundred motorcycle-producing firms in the US. The US government was among the most vital customers for the company as their motorcycles were high-powered, and reliable. This was also a major reason for using the motorcycles during both world wars. By 1960, Harley motorcycles dominated the US market. It was above its competitors and had 70% of the motorcycle market. Despite their market dominance, motorcycle growth was much slower as compared to the growth of motor cars. Later in 1964, Honda motorcycles came in and shook the market. Honda motorcycles were lighter and of good quality as compared to other motorcycles in the market. This made the Harley motorcycle sales drop to about 5%.
In 1969, American Machine and Foundry Company took over the management of Harley motorcycles. AMF increased the production off the motorcycles though they were of low quality. The Japanese motorcycles, which were of better quality, soon dominated the market making Harley motorcycles drop in its market share to 23%. Later in 1981, a group of managers bought back Harley Davidson from AMF. This group used new market strategies to raise the company. They believed in knowing the customers, the business and paying attention to details (Martha, 1993). They based their strategies in increasing the quality and improving service to customers. The introduction of quality motorcycles increased was a marked improvement in the company’s productivity. This enabled the company develop loyal customers who stood by the company even in bad times.
In 1991, Harley Davidson increased the product range with 20 models. At one point in time, he was making numerous sales that the supply could not meet the demand. Harley Davidson was no longer a product but a lifestyle. From t-shirts, coasters, floor mats and beer mugs to hats, shoes, jewellery, and frames, Harley-Davidson became one of the most recognized trademarks. The lifestyle served as a marketing tool for selling their products. They had a culture that provided the employees with a continued opportunity for growth and professional development. The belief of individuals being their long-term competitive advantage promoted the supply of products of high customer satisfaction. These products and services delighted the customers and offered value. The culture values also promote employee development, diversity and excellence in leadership.
To get more benefit in terms of marketing, Harley had to change their management structure. They developed a mechanism that involved listening to consumer desires and basing their production on quality not quantity. The leadership structure also altered. The leader was to have a vision and confidence to enhance change. They also increased the involvement of employees in quality goals so as communication between management and employees improve. Harley-Davidson made the right decision to expand conservatively as this improved its core business and ensured a lasting growth.
Further to that, the top management initiated several activities that promoted the sales. They participated in rallies, learned about the customer concerns and complaints. They then strived to find ways to change them. They learnt about the Japanese plants and Honda, as they were their competitors. They also educated the middle management and those on the front line on how reducing defect products, and increasing productivity, would turn the plant into a profit centre. They implemented product improvement through purchasing new engines and stereo systems. Lastly, they enhanced their presence in Europe. Harley opened a branch office for its HOG club in Frankfurt, Germany to cater for the European fans.
The image of Harley Davidson relates to its symbol. The symbol is an association of the American flag and the eagle. This reflects the passion and freedom Americans enjoy from their services. Harley promotes a mysterious manifestation, independence, a riding free feeling and the pride of owning a legend. In their products, Harley developed a strategy of pricing over value.
In conclusion, Harley Company has gone through a series of transformation. The comeback of the company was a great success. It is now the best choice of motorcycles as it embraces the current innovation. This is a revelation to many organizations. A firm can come back from difficulty. This is possible with leadership of high order and the company preserving its core business and strengthening its position. Companies should also ensure the uniqueness of their products to stand out in the market. The risks of conservative planning and aggressive planning need weighing.
- Allstate Insurance Company
- A Diamond Personality
- George Bush as a Businessman
- Industrial Competition
![]() |
Mia W.
Amherst, MA
|
|
Dear EssaysEmpire.com, I would like to put in a good word for Writer #32412. He was really under the gun. I didn’t give him much notice because I had my dates mixed up and my paper was due sooner than I expected. He didn’t let me down, though. He wrote until the paper was perfected. I handed it in on time got an A+ and wish your writers could accept tips, because I would leave this guy a HUGE one! |
![]() |
Katy A.
London, England
|
|
Your writers are very good at what they do. I would recommend your service to anyone. It is impressive and it doesn’t cost too much. |
![]() |
Zola R.
Salulita, MX
|
|
The paper that I bought from EssaysEmpire.com was a whole lot better than I thought it would be. Thank you for the excellent service and product. I will be happy to recommend you to my friends. |
![]() |
Kaylie B.
Casper, WY
|
|
Thank you, EssaysEmpire.com, for being the one writing service that I can always depend upon. You are reliable, honest and you do great work. I have been happy with every order I have placed with you |
![]() |
Steve C.
Marion, NE
|
|
Thank you so much! I was assigned a paper that I found impossible to write. I did the reading. I did the research. However, regardless of my weak attempts, I could not formulate a cogent paper. I needed help, and EssaysEmpire.com’s writers were there for me. Customer service even arranged for me to speak with the person who was working on my paper personally. I had a lot of concerns, because my professor was very picky. However, EssaysEmpire.com was able to handle the order with no problem |
![]() |
Shirley R.
Casper, WY
|
|
I would be honored to recommend your writing service to all of my friends. I don’t usually recommend anything unless I truly believe it to be a good thing. EssaysEmpire.com is a good thing! |
![]() |
Hillary M.
Santa Cruz, CA
|
|
I received 100 points out of a possible 100 for the paper that you wrote for me. |
![]() |
Steve P.
Portland, OR
|
|
I am beginning to understand why your writing service was recommended to me so highly. Everything you do is a cut above your competition. You’re really great! |
![]() |
Judy C.
Bolingbrook, IL
|
|
I have used EssaysEmpire.com for two years now, and I wouldn’t even consider trying another writing service. I am convinced that there is no other service as good as EssaysEmpire.com, and I only want to work with the best. EssaysEmpire.com has given me well written papers that have come in well before their deadlines, every time. I am happy with EssaysEmpire.com and commit to sticking with them. |
![]() |
Billie N.
Atlanta, GA
|
|
EssaysEmpire.com is the only writing company that I can trust with my important writing projects. I have learned that I can count on your quality and ability without fail. Thank you, EssaysEmpire.com, for only hiring the best writers. I wouldn’t dream of using any other writing service. |
![]() |
Jennifer C.
Sulphur, LA
|
|
Your writer did a great job on my history paper. I didn’t have to lift a finger, yet I received an A+. I read the paper and felt like I learned an entire semester’s worth of information. That’s how good it was! |
![]() |
Gaia W.
Lexington, OK
|
|
EssaysEmpire.com gets an A+ for being the best writing service a student could ever ask for! Thank you for your continued high quality work, guys. I have purchased 6 papers from you over the last two years and they have been exquisite in their workmanship and content. I really appreciate how hard you guys work to please your customers. I’m not surprised that you are reported to be the best writing company online or off. To me, you are exactly that. |
![]() |
Barry M.
Seattle, WA.
|
|
BRAVO! EssaysEmpire.com has done it again. I have just received another A+ for an EssaysEmpire.com paper! Thanks!Thanks! |
![]() |
Enrico V.
San Diego, CA
|
|
I was really happy about the speedy turn around time for my paper. It is rare to find a writing service that can write things so quickly without taking away from their quality. Hats off to EssaysEmpire.com! |
![]() |
Jeff M.
Baltimore, MD
|
|
I would like to commend your excellent writers for a job well done. They followed my directions to a tee. Thank you, EssaysEmpire.com for being who you are and for doing what you do. There is no better writing service anywhere. |
![]() |
Marcus H.
Eugene, OR
|
|
You’ve done it again! Every time I order a paper from EssaysEmpire.com, you top the last one. This latest one was the best yet. I truly do appreciate the fact that you offer such high quality writing. It never fails. With some of the other writing services online, you ever really know what you are going to get. Sometimes, they just sell you a paper that someone else has already bought. I never have to worry about things like that happening when I use EssaysEmpire.com. |
![]() |
Lonnie K.
Falcon Crest, MA
|
|
I work very long hours. Therefore, I sometimes run behind in my school assignments. This is especially true for the long written assignments. It is so great to know that I can always count on EssaysEmpire.com to help me out. The papers that I buy from you are excellent, without fail. I really appreciate your help . Thanks for everything. |
![]() |
Doreen A.
Malibu, CA
|
|
Due to a family emergency, I was unable to complete a very important paper. Thanks to EssaysEmpire.com, I was able to hand in a well written paper and not sacrifice my grade. I will be forever grateful to your writing service for providing such outstanding work. Thank you so much. |
![]() |
Stephanie K.
Stowe, VT
|
|
Dear Sirs: Just a quick note to let you know that I appreciate your working on my paper so quickly. I did get it in time to turn it in for the deadline, even though I hadn’t given you much notice. I made a very good grade on it and was much relieved. Thanks again. You rock. |
![]() |
Celeste H.
San Francisco, CA
|
|
EssaysEmpire.com always gives me a plagiarism report to prove that the work they wrote for me is authentic. I appreciate this. It helps eliminate worry. |